Inspire to
ASPIRE
Inspire to
ASPIRE
X
In Action
in 10
Young girls grow up without
strong female role models.
Empowering young girls to rise above challenges and aspire to be #1 in what they love.
Most young girls grow up without strong female role models they can see and learn from. The Himalaya 1der woman Project is changing that by connecting young girls with real-life women champions who have broken barriers in sport and beyond.
After an incredible first season with the RCB women’s team inspiring budding cricketers on and off the field, 1der woman returns for Season 2 with a bigger, more inclusive platform designed to reach over 1 lakh girls across schools in India.
Through mentorship, skill-building content, and long-term support, the initiative helps every girl believe, “I can be #1 in my field too.”
Welcome to the 1der Woman Academy
Season 2 of the Himalaya 1der woman Project introduces the 1der woman Academy – a digital-first experience where girls can learn directly from role models, practice new skills, and share their own journeys.
How the Academy Works
Welcome to the 1der Woman Academy
Season 2 of the Himalaya 1der woman Project introduces the 1der woman Academy – a digital-first experience where girls can learn directly from role models, practice new skills, and share their own journeys.
How the Academy Works
Step 1
Enter & Get Inspired
Start with a welcome message from Smriti, share your details, and begin your 1der Woman journey.
With 1der woman season 2 we scaled the Himalaya 1der woman project further. In collaboration with Female Cricket, we reached over 50 schools and academies in Mumbai getting over 200 entries. Top 30 girls were selected from these 200+ entries for a 5-A-Side turf cricket tournament representing their respective academies.
At the finale, we crowned a winning team and runner-up, celebrating grit, teamwork, and passion for the game. The winning team received a three-year scholarship covering their academy fees, the runners-up were awarded professional cricket kits, and individual excellence was recognized with Orange and Purple Cap awards- presented by RCB players.
In 2025, India’s No. 1 face wash brand, Himalaya, brought the 1der Woman initiative to life with a powerful belief: girls aspire higher when they see women at the top. With the insight that 8 out of 10 girls grow up without visible female role models, the campaign created meaningful moments of inspiration by bringing budding girl cricketers from Bengaluru schools face-to-face with India’s No. 1 women’s cricket team, including Smriti and her teammates.
The initiative built strong brand love while sparking national attention across TV, print, and digital platforms around International Women’s Day- turning purpose into measurable impact.
1 Lakh+
young girls to be reached
300
Partnered Schools
08
Cities Reached
Himalaya Wellness Company,
Makali, Bengaluru - 562162